Giuseppe Pezzano is a visionary and creator and has been since his early days. While attending University he saw an opportunity to rent cell phones to students studying abroad, before prepaid phones were an option. The cell phone rental company that was started catered to students and tourists and grew to over 100 employees around the globe. Many offshoot companies of the cell phone business were then created, including housing rentals, shipping, and insurance services and student and tourist document preparation assistance.